隨著生活步調的迅速及經濟社會的快速發展,傳統的零售
業、批發商已無法單獨或完全使用人力來應付市場的需要
,尤其當街頭超市、便利商店如雨後春筍般紛紛成立後,
舊式的製造商→批發商→零售商→消費者的單向銷售方式
,已出現大幅度的改變。
本書以日本各著名商店〈包括三越百貨、大榮集團喜美的
量販店……等〉為實例,透過作者親自走訪及專家講解,
以簡單流暢的文字說明了日本流通業成功之道,並告訴您
如何應用顧客滿意理論來贏取消費者的芳心。
NT$200 NT$158
出版日期:1994-07-14
作者:蔡美瑛
印刷:黑白
裝訂:平裝
頁數:219
開數:25
EAN:9789570812237
系列:領導人叢書
已售完
隨著生活步調的迅速及經濟社會的快速發展,傳統的零售
業、批發商已無法單獨或完全使用人力來應付市場的需要
,尤其當街頭超市、便利商店如雨後春筍般紛紛成立後,
舊式的製造商→批發商→零售商→消費者的單向銷售方式
,已出現大幅度的改變。
本書以日本各著名商店〈包括三越百貨、大榮集團喜美的
量販店……等〉為實例,透過作者親自走訪及專家講解,
以簡單流暢的文字說明了日本流通業成功之道,並告訴您
如何應用顧客滿意理論來贏取消費者的芳心。
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